Representative message
「Customer first priority」
This word is the corporate philosophy of the A-too Group. "Who made the company?", Not myself or other management teams, but "because we have the support of our customers", and we pursue it forever and respond to our customers' requests. We believe that the reason for our existence is to continue to meet the needs of our customers. So what is the customer's request and what the A-too group can offer? When I launched Surugaya, an online shopping site that is a core business, in the spring of 1998, I thought that the era of buying and selling things on the Internet would come, and if that happened, the restrictions on the size of the store would be lifted and more goods would be available. I thought that it would be possible to provide the assortment to people who live anywhere as cheaply as possible.
At the beginning of Surugaya, we handled only game software, but among them, we focused on handling very old game machines such as Nintendo's family computer and Sega's SG-1000.These old game consoles had lower performance and poorer graphics than the mainstream game consoles such as PlayStation and Sega Saturn at that time, but I was thinking that there are still some customers who want to play the original masterpieces in the past,and has a desire to play the privious works that appear on the PlayStation . Like books and toys, game software, as a cultural and entertainment carrier with the mark of the times, even ithe works are old, if they are excellent, it still be remembered by everyone. Just like the antique collection, I firmly believe that the demand for classic works by game lovers will continue to increase in the future.Among them, we should set up all of the merchandise that our customers want, and we have come to the idea that the best assortment will answer customers' needs.Therefore, we have to maximize the expansion of our goods to meet the requirements of our customers. The goal of Surugaya was to collect all the game applications that had been released.
Currently, the number of items handled is gradually increasing.Not only game software, but also computer software, music / video software such as DVD / CD, books such as comics / photo books, doujinshi and doujin software, trading cards and various toys,hobby products such as figures and plastic models, miscellaneous goods such as stationery, raw photographs, telephone cards. As a result, we are now able to offer a variety of products such as DVDs / CDs, game software, figures, rider belts, trading cards, stationery such as shitajiki, and food toys, and products based on the theme of Kamen Rider .The first thing we think about is not whether the product is popular，but to collect and provide all the products and let the customer judge the value of the products. The accumulation of customer judgment creates value.
Communication purchase on the Internet
This is our first service in the recycling industry.
From the aspect of providing a service that allows you to easily sell products without going to the store, we will correctly assess rare items and purchase them at the same price as specialty stores such as Tokyo even in rural areas. We thought that this would be the benefit of our customers and that we could achieve the greatest assortment.
We are committed to enriching the variety of commodities and providing various characteristic commodities, so that customers can fully enjoy the fun of shopping. Even if your old goods are no longer used, you can transfer them to those who need them through acquisition. That is A-too's corporate philosophy.
CEO
Tsunashige Sugiyama
