Corporate history
1998 year
April
- Started internet mail order business "Surugaya"
September
- Established GX Ltd.
2001year
December
- Started recruitment of A-too franchise
2002year
December
- Changed the company's name to "GX Co., Ltd." due to organizational change
2003year
January
- Integrated business with Ota Bookstore Co., Ltd. and Ota Bookstore Co., Ltd. be a wholly-owned subsidiary
August
- Relocated head office to Shinkawa, Shizuoka City, Shizuoka Prefecture
2005year
February
- Changed the company name from "Ota Bookstore Co., Ltd." to "A-too Co., Ltd."
April
- Relocated head office to Mariko Shinden, Suruga-ku, Shizuoka-shi, Shizuoka
August
- Received a business alliance and business transfer with Book Market Headquarters from For You Co., Ltd.
September
- Merged with A-too Co., Ltd. and continue to operate as A-too Co., Ltd.
October
- Integrated mail-order department "A-too Catalog Department" and "Online Shop Surugaya" homepages
2006year
August
- Made "Ecoa Co., Ltd." (Sendai City, Miyagi Prefecture) to a wholly-owned subsidiary
2007year
August
- Annual sales exceed 5 billion yen
2008year
August
- Over 500 employees
2009year
June
- Merged with "Ecoa Co., Ltd."
2010year
August
- Over 1000 employees
October
- Award the Amazon Japan 10th Anniversary Best Merchant "TV Game Store Category"
2011year
January
- Acquired "Famicom Shop Momotaro" business from Runsystem Co., Ltd.
August
- Annual sales exceed 10 billion yen
2012year
December
- Rakuten Surugaya won "Shop of the Year" in the game hobby category
2013year
July
- Surugaya released "Surugaya Application" for smartphones
2014year
August
- Annual sales exceeded 15 billion yen
- Established development lab in Ho Chi Minh City, Vietnam
2015year
December
- Concluded a club sponsorship contract with Shimizu S-Pulse
- Signed a syndicated loan contract with Shizuoka Bank as an arranger
2016year
April
- 2 Surugaya Real Stores opened simultaneously in Akihabara
May
- 2 Surugaya Real Stores opened simultaneously in Shizuoka
October
- Surugaya Real Store "Akihabara Ekimae Store" opened in Akihabara
- Award Shizuoka Prefecture Grand Prize in "Yahoo! Shopping Area Award 2016"
- Award Tokai / Hokuriku area Special Jury Prize in "EY Entrepreneur of the Year 2016 Japan"
2017year
June
- Opened 2 Surugaya real stores "Kokura Aruaru City Store" in Kitakyushu simultaneously
August
- Surugaya Real Store "Akihabara Trading Card and Board Game Hall " opened in Akihabara
October
- Surugaya Real Store "Nipponbashi Ota Road Store " opened in Nipponbashi, Osaka
December
- Surugaya Real Store "Kyoto Teramachi Store " opened in Kyoto
2018year
March
- Surugaya Real Store "Akihabara Plastic Model Building" opened in Akihabara
April
- Surugaya Real Store "Shinjuku Marui Annex Store" opened in Shinjuku
June
- Surugaya Real Store "Ikebukuro Character Museum" opened in Ikebukuro
August
- Surugaya Real Store "Sapporo Norbesa Store" opened in Sapporo
- Annual sales exceeded 20 billion yen
October
- Surugaya Real Store "Fukuoka Tenjin Bibure Store" opened in Fukuoka
2019year
February
- Surugaya Real Store "Akihabara Main Building" opened in Akihabara
March
- Surugaya.com opens and starts international mail order.
April
- Surugaya Real Store "MEGA Don Quijote La Park Utsunomiya Store" opened in Tochigi
May
- Surugaya Real Store "Ogaki Store" opened in Gifu
- Surugaya Real Store "Osaka Nipponbashi Main Building" opened in Nipponbashi, Osaka
July
- Surugaya Real Store "Oyama Store" opened in Tochigi prefecture
August
- Surugaya Real Store "Fujieda Store" opened in Shizuoka Prefecture
- Annual sales exceeded 25 billion yen
September
- Start from Surugaya MARKETPLACE
November
- Surugaya Real Store "Marui City Yokohama Store" opened in Kanagawa
- Surugaya Real Store "Nagoya Ekimae Otomekan Supported by Meikido / Nagoya District Purchase Center" opened in Kanagawa
December
- Capital and business alliance with Marui Group Co., Ltd. (Nakano-ku, Tokyo)
2020year
March
- Surugaya Real Store "Hakata Marui Store" opened in Fukuoka
June
- Surugaya Real Store "Umeda Loft Store" opened in Osaka
August
- Started the service of placing an order in an online store and receiving it in a physical store
September
- Won the first place in the "Yahoo! Shopping Regional Awards 2020" East China Sea Regional Hobby Category
November
- Surugaya Real Store "Haneda Innovation City Store" opened in Haneda
December
- Surugaya Store "Ikebukuro Purchase Center" opened in Ikebukuro
- Surugaya Store "Nagoya Ōsu Store" opened in Nagoya
2021year
March
- Surugaya Nagoya Ōsu Trading Card and Board Game Hall opens in Nagoya
- Capital cooperation with "Kyosho Co., Ltd." (Atsugi City, Kanagawa Prefecture)
April
- Opened Surugaya Omiya Marui store in Saitama
2022year
March
- Capital tie-up with "NIPPAN Group Holdings Co., Ltd." (Kanda Surugadai, Chiyoda-ku, Tokyo)
April
- Established "Surugaya BASE Co., Ltd.", a joint venture with NIC Retails Co., Ltd.
2023year
March
- Acquired land and building of former Shizuoka Marui Building A
- Katsumi Co., Ltd. (Meguro-ku, Tokyo) became a subsidiary.
October
- Surugaya head store opens in Shizuoka Prefecture.
